Graphic Design as Despectacularization

Eric Francisco

Graphic design has always been deeply rooted in capitalism and advertising. As such, it is complicit in forming and perpetuating the society of the spectacle: the pervasive model of our contemporary society in which everything is reduced to mere capitalistic representations.

This project re-imagines graphic design outside of its commodified and spectacular reality, by appropriating the tactics of the Situationist International, an avant-garde 20th century art movement devoted to the disruption of the spectacle. Central to this project is the construction of graphic design situations; subversive and ephemeral encounters in urban space designed to critically transform our everyday lives.

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Photography: Ben Bonsu
Image: Eric Francisco