Jamais Vu

Naoya Takahashi 

What if clothes told a story? How could storytelling enhance the sustainability
and longevity of fashion?

When our economy is recirculating only 1% of the resources used to produce garments, how many stories are dumped into landfills every second without being told?

French for “never seen.” An illusory experience in which
the familiar suddenly feels unfamiliar.

Jamais Vu is a pursuit for sustainable fashion based on
a circular lifecycle system that utilizes pre-existing garments and fabrics, then adding personal value via narratives to achieve longevity. Pioneering the future of fashion acknowledging planetary environmental boundaries—one story at a time.

Naoya’s Portfolio
Photography: Ben Bonsu