Wellness Projection Kit
The commodification of health and wellness is increasingly preying on our insecurities, making us feel more and more inadequate. Our obsession with presenting our best selves on social media generates pressure to project a genuine interest in well-being. Keeping up with an idealized level of wellness can be immensely exhausting, and ironically, contradictory to its original intention.
The Wellness Projection Kit contains a set of tools that project the appearance of engaging in healthful activities without actually participating in them. Each object is a quick (and absurd) fix for the guilt and anxiety experienced on the journey towards self-optimization.
Photography: Nicole Torres